“Kristine Mudd of Muddpuppy has a unique talent for creating graphics and multi-media that bring information to life.  She has finely honed listening skills and has become an indispensable partner in making full use of evolving technologies.  Through the collaboration with Muddpuppy, Girls Inc. has significantly cut spending on printing and has leveraged its growing presence online.”
—Alexander Kopelman, Director of Marketing & Communications, Girls Inc.

Girls Inc. was looking to incorporate technology and multimedia into their communications.

Girls Inc. is a national, non-profit organization dedicated to the social and emotional growth of young girls. Their motto: “Inspiring all girls to become strong, smart and bold.” Girls Inc. has a strong message and a consistent following. We work with them on external and internal pieces to bring cohesion to their visual communications and broaden their outreach.

strategy and outcomes

Since 2007, Muddpuppy has worked with Girls Inc. on communication and publication pieces for internal and external audiences. Our goal with Girls Inc. has been to communicate consistently the strength of their vision and the inspiring stories of their participants.

The strong branding and interactive design pieces we develop for Girls Inc. provide a visual narrative that emphasizes key messages and encourage overall support for the organization. Throughout the pieces we have designed, viewers are introduced to the organization with bold photography highlighting the girls and staff involved in the programs. This strong engaging photography is combined with graphic elements to reflect the continual growth of the communities. The materials we designed for the 2010 national conference are an example of this approach.

In addition, the adult-driven pieces, like the interactive annual report and published studies read
by donors and key stakeholders, consistently maintain the integrity of the Girls Inc. identity and
ideology. The interactive presentation of the findings from the Girls Shape the Future Study has been particularly effective, with several blogs linking to it and spreading the message about what constitutes risks for teens and how the programming developed by Girls Inc. lowers those risk factors.

During our time with Girls Inc., Muddpuppy has developed fundraising guides, family awards
books, invitations for events, and various sections of their internal website. We continue to
work with them as the organization grows and continues to spread their message to young
people across the country. Our close attention to the voice of the organization, coupled with our
ability to synthesize and organize information in effective visual design, has served to support
the Girls Inc. mission.